Soy and Melt is an upcycled candle company, they turn prosecco bottles into premium, sustainable soy wax candles.

The brand identity needed to reflect their sustainable message and position them as a modern, luxury product. The goal is to build a large brand presence on social media and increase traffic to their online store. Their competitors, in the upcycled candle industry, lack having strong and recognisable brands.

We created a timeless brand identity that reflected their environmental values, with a minimal but elegant logo, paired with a natural colour palette. This created a strong brand presence that makes Soy & Melt stand out, in a highly saturated market.