Badu
[OVERVIEW]
Casa Badú is a boutique beachside hotel in Puerto Escondido, Mexico, built around barefoot luxury and childlike wonder. The name derives from the Zapotecan word for 'kid', inviting guests into a slower, more playful way of seeing the world. Drawing on the property’s native iguanas, the identity leans into hand-drawn and unpolished warmth.
[RESULTS]
The final identity feels distinctive, story-led and true to the spirit of the place, from its playful iguana motifs to its sun-soaked, sandy palette. Guests are met with a brand world that feels personal and hand-crafted rather than templated or corporate. The result is a hotel identity with genuine shelf appeal, ready to stand out across print, signage and merch alike.
[SERVICES]
[CLIENT TESTIMONIAL]
"Working with Alice was one of the best decisions we could make. We are so happy that we entrusted her with our branding. Not only did she produce fantastic work, but she was also incredibly helpful and receptive. Alice went above and beyond to ensure our project felt authentic and unique. I can’t recommend her enough."